Evaluation.

wow, this semester went by really fast!
Overall, i believe I did pretty well with my blogs throughout the semester. Visually, I enhanced my blog by adding many pictures to make it look more exciting. With the addition of the ice cream layout, my blog is one of the most appealing in the class. I kept my blogs up to date every week.

A Visual Success

Ben and Jerry's new ice cream flavor is a big hit in Ireland and Europe. For the company this is a visual success in the European market for customers, since many buyers associate a product with their lifestyle. Many locations in Europe is cold and filled with snow at times during the year. Therefore, Ben and Jerry's made a flavor that has the snowy white appearance with a warming taste of marshmallows.

A Visual Miscue

By changing a beloved ice cream name to celebrate Vermont's legalization of gay marriage, this caused Ben and Jerry's to lose their loyal customers. These customers include church goers and Conservative people. By changing their name and image of an ice cream, the "chubby hubby" caused a stir with a customer's moral and spiritual belief system, which associates them in their dicission making while buying a product from a company.

Ben and Jerry's goes Down Under

After many years, Ben and Jerry's finally go down under on their own scoop shop in Sydney, Australia on November 28,2009. There are about 30 countries around the world, who have a Ben and Jerry's scoop shop. Now, the fellow ice cream fanatics in Australia have an opportunity to try Ben and Jerry's most delicious ice cream flavors. Ben & Jerry;s will be scooping up FREE dollops of ice cream to the crowd for their opening day.

This is the location of the new Ben and Jerry's down under:
Ben & Jerry’s Scoop Shop
Shops 5 & 6
25-27 South Steyne
Manly, Sydney
2100

Store Cone Phone: 02 8966 9219

Final Exam Presentation

My presentation will consist of my television ad campaign for Ben and Jerry's new flavor, Peanut Butter Cookie Dough, also known as The Yellow Brick Road. Who doesn't love peanut butter cookie dough unless you are allergic to it? This advertisement, which I will make a short 30 second clip with the help of my friends, will target audiences of all ages with a catchy song and funny skit to attract them.

Presentation Example

Ben and Jerry's Top Ten Flavors

According to the America'sBestOnline.com these are the top 10 selling Ben and Jerry's flavors:

Cherry Garcia® Ice Cream
Chocolate Chip Cookie Dough Ice Cream
Chunky Monkey® Ice Cream
Chocolate Fudge Brownie™ Ice Cream
Half Baked™ Ice Cream
New York Super Fudge Chunk® Ice Cream
Phish Food® Ice Cream
Coffee Heath Bar Crunch® Ice Cream
Peanut Butter Cup™ Ice Cream
Vanilla Ice Cream

As a very frequent customer, I suggest you try the Chocolate Fudge Brownie. Trust me, it is a very chocolaty and a yummy experience inside your mouth. This combines a chocolate lover's craving for a all-time favorite baked good and also chunks of chocolate inside of your mouth. Believe me, you are going to love it.

Congratulations Message to Ben and Jerrys

Dear Ben and Jerry's Inc,

As a loyal customer, I am very happy with your ice cream products. The many different assortment of flavors have a very positive impact on what I crave for when I shop for your ice cream. I am pleased to say you are continuing to enforce professional customer service and interaction with your employees in any Ben and Jerry's ice cream store. Especially, I am very pleased and with the management and staff of the Ben and Jerry's located in Alapharetta, Georgia. Your assistant manager, Phillip R Noeth, deserves every penny he receives, because he maintains the store pretty well in both his current job in the Alapharetta, GA and also while working in the Times Square location last year. Keep up the good work.

Thank you for your time and consideration,
Lisa Melanie Martinez.

Cookie Dough

As a loyal customer and ice cream fanatic, I believe you should purchase Ben and Jerry's most delicious ice cream flavor: "The Cookie Dough". This product features large chunks of chocolate and the delicious taste of cookie dough as a cold ice cream product. Trust me, once you put this in your mouth, it will feel like you are eating cookie dough before it is baked. What it basically is, is vanilla ice cream with lumps of chocolate chip cookie dough. Of course, I’ll only share my wisdom, not the ice cream itself, so put your tongue away! The taste is more natural and also it feels like homemade.

Ben and Jerry's: Photoshopping Goes Wrong

The visual evolution helped many companies in a good and bad way. Sometimes, the negative effect could be destorying the company's image through photoshopping and altering a company's product or message.

This is an example of that problem:

Chapter 13: Video Presentation

The video presentation is the best type of visual out there for Ben and Jerry's. Laughter is known as the best medicine and it is a good advertisement scheme for the consumer to associate themselves with a product and it's television commercial. With the uses of catchy phrases, appealing music, the right setting/situation and images related to the product, this is a very effective way to sell ice cream. By synthesizing both comedy by making the audience and also adding their product to the skit, this is used to help the audience remember the message of buying the product. The video above shows an example of Ben and Jerry's holding a contest for the best politically correct commercial with the product placement of their ice cream with the two founders and an ice cream product.

Chapter 13 The Visual Evolution

Ben and Jerry's benefited from the visual evolution. As techonology became more reliable and ef

Report analysis

Ben and Jerry's dedicated themselves in making the world a better place through their mission statements and goals. These missions help the individuals and also the community by providing support.

These missions include:

• Product Mission- is defined as making the best quality product, especially ice cream.
• Economic Mission- to increase profits and share's for shareholders.
• Social Mission-Lastly, special mission means they are obligated into helping the community through the role of business.

The following are the goals, which Ben and Jerry's have to ensure their impact to the communities across the globe.

• GOAL 1.Use our Company to further the cause of Peace and Justice.
• GOAL 2.Harmonize Our Global Supply Chain and Ensure its Alignment with Our Values
• GOAL 3:Take the Lead Promoting Global Sustainable Dairy Practices

Ben and Jerry's Social and Enviormental Report

For 30 years, Ben & Jerry’s has been dedicated to a sustainable corporate concept of linked prosperity. Our mission consists of three interrelated parts: Product Mission, Economic Mission and Social Mission. Central to the mission of Ben & Jerry’s is the belief that all three parts must thrive equally in a manner that commands deep respect for individuals in and outside the company and supports the communities of which they are a part

http://www.benjerry.com/company/sear/2008/index.cfm

SC Johnson "The Family Company"

TO: SC Johnson, A Family Company
Reference Number: #014571421AS.C.Johnson: mailto:consumerproducts@%20SCJ.com

To whom it may concern,

Hello, my name is Lisa Melanie Martinez. I am a student at Borough of Manhattan Community College, who is in Professor Evan's Business Communications class. As of right now, I am a part of the group developing the case study in which you have failed to respond to the complaints from my professor of your product, "Scrubbing Bubbles." Now, your company is a part of business blog Please know as a loyal customer to your company's product, "Windex", I believe it is a company's responsibility for customer satisfaction. I hope you will come to contact with him and also have a resolution shortly with Professor Evans.

Thank you,
Lisa Melanie Martinez

Chaptere 13 Planning Reports and Proposals

Writing a proposal or a report is crucial to a company's success and overall presentation. In order to create an efficient report, you have to do the following:

• Adapt to the audience and their needs. Know your audience
• Gather information by researching facts.
• Make sure to analyze the situation precisely
• Create your message
• Write your message, then revise it.
• And finally distribute or convey your message.

Chapter 5 Writing a Business Message

Chapter 5 Writing a Business Message
When writing a business message. You have to know your audience and your purpose. By knowing your audience, then you have to adapt to their own needs and expectations of your message. If you want to give a well spoken presentation or written message, you must know what you are trying to convey to the audience or reader. Remember, your own point of view is not a fact. An example of my company conveying a business message is a recent presentation for the students from Lawrence Technological University's convocation for new students. This presentation's purpose is to motivate the idea of entrepreneurial spirit and social responsibility from the co founder, Jerry Greenfield. Jerry's presentation consists of how he became successful through his own business philosophy. http://www.pressreleasepoint.com/ben-amp-jerry039s-cofounder-brings-entrepreneurial-message-lawrence-tech

For my presentation, I will be a marketer. My audience is a focus group, who consists of ice cream aficionados. This focus group is required to feedback regarding our new products. In the end, I wish the members of the group will promote Ben and Jerry's through a word of mouth. The main purpose of my presentation is for the audience to try then buy Ben and Jerry's products.

The Persuaders

In the movie, "The Persuaders", emotional branding is an important aspect of advertisement. There is a concept of explaining the differences between products through descriptive and emotional words. The idea of an emotional brand is it can create an emotion and identity to consumers of America. The question to answer with these emotional brands is, "How do they make you feel?"

With Ben and Jerry's, they use emotional brand through their ice cream products by promoting a different combination of flavors to their customers. Ben and Jerry's have a key ideal to connect their products to the customer for an emotional appeal and social responsibility to their customers. For example, on election day ,November 4 2008, Ben and Jerry's gave away free ice cream if you voted and also endorsed Mr. Obama by promoting their ice cream, "WePecan".

Ben and Jerry's Slideshow Notes

Slide 1:

Have you ever craved for delicious ice cream?

Slide 2:

Then your prayers will be answered. Ben & Jerry's has to be my favorite ice cream of all time. But, what makes Ben & Jerry's ice cream so good? Could it be the natural ingredients? Or is it the wide range of flavors that makes Ben & Jerry's so appealing? I believe what makes Ben & Jerry's so great is their devotion to producing a high quality product. Take a cheaper brand of ice cream and compare it to a similar flavor of Ben & Jerry's ice cream. You will immediately notice two things. First of all Ben & Jerry's ice cream is creamier. Second, Ben & Jerry's ice cream is more flavorful.

Slide 3:

The Story of Ben and Jerry's Inc
Ben and Jerry's Homemade, Inc is a ice cream company, that produces and sells their ice cream products in many grocery stores across the country. Ben and Jerry's Homemade, Inc was started by the collaboration of two men, Ben Cohen and Jerry Greenfield. On May 5 1978 by investing $12,000, they opened their first Ben and Jerry's store located at a gas station in Burlington, Vermont. Afterwards, the growth and success of Ben and Jerry's in the local areas in Vermont, the two decided to expand and distribute their products throughout many different states, such as Maine. On May 1, 1981 on Route 17 in Vermont, Ben and Jerry's opened their first franchise. As a result, Ben and Jerry's became a thriving company after suffering through the abuse of lawsuits from Häagen-Dazs and disagreements between the two owners, the company prospered as it began rising in popularity with their unique ice cream flavors.

Slide 4

Currently, these are the most popular ice cream flavors at Ben and Jerry's according to their website:

Cherry Garcia® Ice Cream
Chocolate Chip Cookie Dough Ice Cream
Chunky Monkey® Ice Cream
Chocolate Fudge Brownie™ Ice Cream
Half Baked™ Ice Cream
New York Super Fudge Chunk® Ice Cream
Phish Food® Ice Cream
Coffee Heath Bar Crunch® Ice Cream
Peanut Butter Cup™ Ice Cream
Vanilla Ice Cream

Images that will be used in slides:

Finding, Evaluating, and Processing Information

There are many ways to finding, evaluating, and processing any information needed. The usage of the internet is a useful way to find information. Search engines, such as Google and yahoo search, are the most quickest and efficient way in finding information. You can find all sorts of information by using these search engines. You can find any data throughout the whole entire world with the click of a mouse. Additionally, you can use newspapers, journals, magazines, and books to find the information you are looking for in your research. By evaluating the information, you can tell what is valid and invalid. Make sure not to use Wikipedia, because people like me and you can edit the information.

Communicating in Teams Mastering Listening and NonVerbal Skills

Good teamwork and overall performance in a company is based upon having an efficient aspect of communication. Teamwork helps get the task done throughout every levels of the business for the company to successful. In Ben and Jerry's, there are the following employees: ice cream scoopers, cashier, shift leader, assistant manager, manager, and the store owner/boss. All of these positions are required to help one another through utilizing their effective communication skills. Nonverbal communication skills is also important in running a company. Nonverbal communication skills includes your body language, gesture, smile, and overall physical appearance. You have to present yourself in a well mannered and dressed representation as an employee or student for the matter. No matter what position you hold even if it is either the highest or the lowest, you are an important part of a team. Listening is very important in communication. In order to be successful grasping every detail of the speaker will be helpful in obtaining information. Listening to the speaker is highly valuable in a working and school environment.

Business Message: Ben and Jerry's New Ice Cream Flavor

Are you tired of eating the old and boring chocolate flavored ice cream? Try our new product at Ben and Jerry's called The new New York Super Fudge Chunk. It is healthy, safe, and most of all delicious. It is chocolate ice cream and the "goodies" in it are walnuts and chocolate covered almonds, pecans, and chunks of dark and white chocolate. The chocolate is big chunks so you get a good taste of chocolate with every bite. Anyone and everyone no matter how young or old you are will love this new ice cream flavor from Ben and Jerry's. So please, drop by your local grocery store and look at the ice cream isle for the New York Super Fudge Chunk. You will not be disappointed.

The ingredients include: Cream, Liquid Sugar, Skim Milk, Water, Cocoa (Processed With Alkali), Sugar, Coconut Oil, Walnuts, Pecans, Almonds, Egg Yolks, Cocoa, Milk fat, Peanut Oil, Gum, Salt, Natural Flavors, Soy Lecithin, Butter,Vanilla Extract.

So enjoy.

Ben and Jerry's says "Hubby, Hubby" and "Yes, Pecan"

Ben and Jerry's try hard to promote diversity with their customers.

Unfortunately, one of their strageies caused a controversy throughout the company's decision. Recently, Vermont passed a bill to legalize gay marriage within the whole entire state. Same sex couples are now allowed to get married. In doing so, the Ben and Jerry's decided to celebrate this accomplishment by changing their popular ice cream sundae from "Lubby Hubby" to "Chubby Hubby. Walt Freese, CEO of Vermont-based Ben & Jerry’s, states, "At the core of Ben & Jerry’s values, we believe that social justice can and should be something that every human being is entitled to. From the very beginning of our 30 year history, we have supported equal rights for all people. The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction and something worth celebrating with peace, love and plenty of ice cream.”

Additionally, Ben and Jerry's also try to reach their customers by also announcing a new ice cream name during the 2008 Presidental Election. As a very liberal company, they endorsed Barack Obama during the election. Therefore, during the day of the election, November 4, the company introduced a new ice cream flavor,"Yes Pecan".

Enhancing Presentations with Slides and Other Visuals

In order to captivate the audience during your presentation, you could use visual aids. Visual aids helps a person remember the message. It is great because you can really communicate your message through visual aids to connect with the audience. Slides, such as power point, bring a sense of depth and understanding by viewing key concepts or words. Another way of visually enhancing your presentation is by using pictures, video clips (especially from well known movies or tv shows), graphs, charts, etc. By enhancing your presentation, this will help deliver your message to your audience more effectively.
These are examples of visual aids:

Writing a Persuasive Message

When you are writing a persuasive message, you want to convey only your view to the audience by effectively communicating to them. First, you have to plan how are you going to communicate your message. Next, you have to be able to gain the attention of the "targeted" audience. Ask yourself, "who are you trying to persuade" and "why". Figure out the demographics, age, gender, etc. And then establish to them your credibility through facts (positive and negative). Then you convince your audience,"Why am I different from my other competitors?". Finally, you sum up and reinforce your message.

How's Ben and Jerry's doing today?

So you may ask, "How is Ben and Jerry's doing today?".

Unfortunately, many businesses are affected by the economic crisis plaguing our nation today. . However, the everyday customer is still craving for their own comfort food, especially ice cream in alleviating the stresses of life. Unilever's (the current company owner) Ben and Jerry's ice cream products and their over 100 store franchises across the nation continues to be very successful. Additionally, the franchise stores offers their loyal customers "Free Cone Day" every year during the end of April to celebrate their anniversary. Today, the company receives about $1-10 million in revenue and they have over 250 employees throughout the stores and the company itself.

Just recently, the company is facing a controversy over the name change of an ice cream from "Lubby Hubby" to "Hubby Hubby", which a marketing ploy in basically promoting the celebration of Vermont's "Gay marriage equality" bill .

There are about 3 Ben and Jerry's stores located in Manhattan. Unfortunately, one store didn't survive as of today, because of the economic crisis. The Ben and Jerry's store in Times Square, which many tourists and locals alike, once enjoyed their 28 different flavors they offered on the corner of 43rd and 8th ave. This store closed on January 5, 2009 due to high building/maintenance costs, outdated equipment, etc.

Ben and Jerry's Company History

Ben and Jerry's Homemade, Inc is a ice cream company, that produces and sells their ice cream products in many grocery stores across the country. Particularly, Ben and Jerry's specialize in producing their own homemade ice cream, cake, sobhert, and frozen yogurt. Many people, including myself, enjoys the delightful and sweet taste of the many unique ice cream flavors Ben and Jerry's have to offer to their customers, especially the New York Fudge and the Cookie Dough Ice Cream. Their ice cream received many great reception by their customers, which lead to many creative creations especially the world's largest ice cream sundae. It was made with Ben and Jerry's ice cream in 1983.

The story of how Ben and Jerry's became a succesful company is basically an example of the embodiment of the American Dream through a simple idea of two profound and idealistic men. Ben and Jerry's Homemade, Inc was started by the collaboration of two men, Ben Cohen and Jerry Greenfield. On May 5 1978 by investing $12,000, they opened their first Ben and Jerry's store located at a gas stastion in Burlington, Vermont. Afterwards, the growth and success of Ben and Jerry's in the local areas in Vermont, the two decided to expand and distribute their products throughout many different states, such as Maine. On May 1, 1981 on Route 17 in Vermont, Ben and Jerry's openned their first franchise. As a result, Ben and Jerry's became a thriving company after suffering through the abuse of lawsuits from Häagen-Dazs and disagreements between the two owners, the company prospered as it began rising in popularity with their unique ice cream flavors.