The Persuaders

In the movie, "The Persuaders", emotional branding is an important aspect of advertisement. There is a concept of explaining the differences between products through descriptive and emotional words. The idea of an emotional brand is it can create an emotion and identity to consumers of America. The question to answer with these emotional brands is, "How do they make you feel?"

With Ben and Jerry's, they use emotional brand through their ice cream products by promoting a different combination of flavors to their customers. Ben and Jerry's have a key ideal to connect their products to the customer for an emotional appeal and social responsibility to their customers. For example, on election day ,November 4 2008, Ben and Jerry's gave away free ice cream if you voted and also endorsed Mr. Obama by promoting their ice cream, "WePecan".