A Visual Success

Ben and Jerry's new ice cream flavor is a big hit in Ireland and Europe. For the company this is a visual success in the European market for customers, since many buyers associate a product with their lifestyle. Many locations in Europe is cold and filled with snow at times during the year. Therefore, Ben and Jerry's made a flavor that has the snowy white appearance with a warming taste of marshmallows.

A Visual Miscue

By changing a beloved ice cream name to celebrate Vermont's legalization of gay marriage, this caused Ben and Jerry's to lose their loyal customers. These customers include church goers and Conservative people. By changing their name and image of an ice cream, the "chubby hubby" caused a stir with a customer's moral and spiritual belief system, which associates them in their dicission making while buying a product from a company.

Ben and Jerry's goes Down Under

After many years, Ben and Jerry's finally go down under on their own scoop shop in Sydney, Australia on November 28,2009. There are about 30 countries around the world, who have a Ben and Jerry's scoop shop. Now, the fellow ice cream fanatics in Australia have an opportunity to try Ben and Jerry's most delicious ice cream flavors. Ben & Jerry;s will be scooping up FREE dollops of ice cream to the crowd for their opening day.

This is the location of the new Ben and Jerry's down under:
Ben & Jerry’s Scoop Shop
Shops 5 & 6
25-27 South Steyne
Manly, Sydney
2100

Store Cone Phone: 02 8966 9219

Final Exam Presentation

My presentation will consist of my television ad campaign for Ben and Jerry's new flavor, Peanut Butter Cookie Dough, also known as The Yellow Brick Road. Who doesn't love peanut butter cookie dough unless you are allergic to it? This advertisement, which I will make a short 30 second clip with the help of my friends, will target audiences of all ages with a catchy song and funny skit to attract them.

Presentation Example

Ben and Jerry's Top Ten Flavors

According to the America'sBestOnline.com these are the top 10 selling Ben and Jerry's flavors:

Cherry Garcia® Ice Cream
Chocolate Chip Cookie Dough Ice Cream
Chunky Monkey® Ice Cream
Chocolate Fudge Brownie™ Ice Cream
Half Baked™ Ice Cream
New York Super Fudge Chunk® Ice Cream
Phish Food® Ice Cream
Coffee Heath Bar Crunch® Ice Cream
Peanut Butter Cup™ Ice Cream
Vanilla Ice Cream

As a very frequent customer, I suggest you try the Chocolate Fudge Brownie. Trust me, it is a very chocolaty and a yummy experience inside your mouth. This combines a chocolate lover's craving for a all-time favorite baked good and also chunks of chocolate inside of your mouth. Believe me, you are going to love it.

Congratulations Message to Ben and Jerrys

Dear Ben and Jerry's Inc,

As a loyal customer, I am very happy with your ice cream products. The many different assortment of flavors have a very positive impact on what I crave for when I shop for your ice cream. I am pleased to say you are continuing to enforce professional customer service and interaction with your employees in any Ben and Jerry's ice cream store. Especially, I am very pleased and with the management and staff of the Ben and Jerry's located in Alapharetta, Georgia. Your assistant manager, Phillip R Noeth, deserves every penny he receives, because he maintains the store pretty well in both his current job in the Alapharetta, GA and also while working in the Times Square location last year. Keep up the good work.

Thank you for your time and consideration,
Lisa Melanie Martinez.

Cookie Dough

As a loyal customer and ice cream fanatic, I believe you should purchase Ben and Jerry's most delicious ice cream flavor: "The Cookie Dough". This product features large chunks of chocolate and the delicious taste of cookie dough as a cold ice cream product. Trust me, once you put this in your mouth, it will feel like you are eating cookie dough before it is baked. What it basically is, is vanilla ice cream with lumps of chocolate chip cookie dough. Of course, I’ll only share my wisdom, not the ice cream itself, so put your tongue away! The taste is more natural and also it feels like homemade.

Ben and Jerry's: Photoshopping Goes Wrong

The visual evolution helped many companies in a good and bad way. Sometimes, the negative effect could be destorying the company's image through photoshopping and altering a company's product or message.

This is an example of that problem:

Chapter 13: Video Presentation

The video presentation is the best type of visual out there for Ben and Jerry's. Laughter is known as the best medicine and it is a good advertisement scheme for the consumer to associate themselves with a product and it's television commercial. With the uses of catchy phrases, appealing music, the right setting/situation and images related to the product, this is a very effective way to sell ice cream. By synthesizing both comedy by making the audience and also adding their product to the skit, this is used to help the audience remember the message of buying the product. The video above shows an example of Ben and Jerry's holding a contest for the best politically correct commercial with the product placement of their ice cream with the two founders and an ice cream product.

Chapter 13 The Visual Evolution

Ben and Jerry's benefited from the visual evolution. As techonology became more reliable and ef

Report analysis

Ben and Jerry's dedicated themselves in making the world a better place through their mission statements and goals. These missions help the individuals and also the community by providing support.

These missions include:

• Product Mission- is defined as making the best quality product, especially ice cream.
• Economic Mission- to increase profits and share's for shareholders.
• Social Mission-Lastly, special mission means they are obligated into helping the community through the role of business.

The following are the goals, which Ben and Jerry's have to ensure their impact to the communities across the globe.

• GOAL 1.Use our Company to further the cause of Peace and Justice.
• GOAL 2.Harmonize Our Global Supply Chain and Ensure its Alignment with Our Values
• GOAL 3:Take the Lead Promoting Global Sustainable Dairy Practices

Ben and Jerry's Social and Enviormental Report

For 30 years, Ben & Jerry’s has been dedicated to a sustainable corporate concept of linked prosperity. Our mission consists of three interrelated parts: Product Mission, Economic Mission and Social Mission. Central to the mission of Ben & Jerry’s is the belief that all three parts must thrive equally in a manner that commands deep respect for individuals in and outside the company and supports the communities of which they are a part

http://www.benjerry.com/company/sear/2008/index.cfm