SC Johnson "The Family Company"

TO: SC Johnson, A Family Company
Reference Number: #014571421AS.C.Johnson: mailto:consumerproducts@%20SCJ.com

To whom it may concern,

Hello, my name is Lisa Melanie Martinez. I am a student at Borough of Manhattan Community College, who is in Professor Evan's Business Communications class. As of right now, I am a part of the group developing the case study in which you have failed to respond to the complaints from my professor of your product, "Scrubbing Bubbles." Now, your company is a part of business blog Please know as a loyal customer to your company's product, "Windex", I believe it is a company's responsibility for customer satisfaction. I hope you will come to contact with him and also have a resolution shortly with Professor Evans.

Thank you,
Lisa Melanie Martinez

Chaptere 13 Planning Reports and Proposals

Writing a proposal or a report is crucial to a company's success and overall presentation. In order to create an efficient report, you have to do the following:

• Adapt to the audience and their needs. Know your audience
• Gather information by researching facts.
• Make sure to analyze the situation precisely
• Create your message
• Write your message, then revise it.
• And finally distribute or convey your message.

Chapter 5 Writing a Business Message

Chapter 5 Writing a Business Message
When writing a business message. You have to know your audience and your purpose. By knowing your audience, then you have to adapt to their own needs and expectations of your message. If you want to give a well spoken presentation or written message, you must know what you are trying to convey to the audience or reader. Remember, your own point of view is not a fact. An example of my company conveying a business message is a recent presentation for the students from Lawrence Technological University's convocation for new students. This presentation's purpose is to motivate the idea of entrepreneurial spirit and social responsibility from the co founder, Jerry Greenfield. Jerry's presentation consists of how he became successful through his own business philosophy. http://www.pressreleasepoint.com/ben-amp-jerry039s-cofounder-brings-entrepreneurial-message-lawrence-tech

For my presentation, I will be a marketer. My audience is a focus group, who consists of ice cream aficionados. This focus group is required to feedback regarding our new products. In the end, I wish the members of the group will promote Ben and Jerry's through a word of mouth. The main purpose of my presentation is for the audience to try then buy Ben and Jerry's products.

The Persuaders

In the movie, "The Persuaders", emotional branding is an important aspect of advertisement. There is a concept of explaining the differences between products through descriptive and emotional words. The idea of an emotional brand is it can create an emotion and identity to consumers of America. The question to answer with these emotional brands is, "How do they make you feel?"

With Ben and Jerry's, they use emotional brand through their ice cream products by promoting a different combination of flavors to their customers. Ben and Jerry's have a key ideal to connect their products to the customer for an emotional appeal and social responsibility to their customers. For example, on election day ,November 4 2008, Ben and Jerry's gave away free ice cream if you voted and also endorsed Mr. Obama by promoting their ice cream, "WePecan".

Ben and Jerry's Slideshow Notes

Slide 1:

Have you ever craved for delicious ice cream?

Slide 2:

Then your prayers will be answered. Ben & Jerry's has to be my favorite ice cream of all time. But, what makes Ben & Jerry's ice cream so good? Could it be the natural ingredients? Or is it the wide range of flavors that makes Ben & Jerry's so appealing? I believe what makes Ben & Jerry's so great is their devotion to producing a high quality product. Take a cheaper brand of ice cream and compare it to a similar flavor of Ben & Jerry's ice cream. You will immediately notice two things. First of all Ben & Jerry's ice cream is creamier. Second, Ben & Jerry's ice cream is more flavorful.

Slide 3:

The Story of Ben and Jerry's Inc
Ben and Jerry's Homemade, Inc is a ice cream company, that produces and sells their ice cream products in many grocery stores across the country. Ben and Jerry's Homemade, Inc was started by the collaboration of two men, Ben Cohen and Jerry Greenfield. On May 5 1978 by investing $12,000, they opened their first Ben and Jerry's store located at a gas station in Burlington, Vermont. Afterwards, the growth and success of Ben and Jerry's in the local areas in Vermont, the two decided to expand and distribute their products throughout many different states, such as Maine. On May 1, 1981 on Route 17 in Vermont, Ben and Jerry's opened their first franchise. As a result, Ben and Jerry's became a thriving company after suffering through the abuse of lawsuits from Häagen-Dazs and disagreements between the two owners, the company prospered as it began rising in popularity with their unique ice cream flavors.

Slide 4

Currently, these are the most popular ice cream flavors at Ben and Jerry's according to their website:

Cherry Garcia® Ice Cream
Chocolate Chip Cookie Dough Ice Cream
Chunky Monkey® Ice Cream
Chocolate Fudge Brownie™ Ice Cream
Half Baked™ Ice Cream
New York Super Fudge Chunk® Ice Cream
Phish Food® Ice Cream
Coffee Heath Bar Crunch® Ice Cream
Peanut Butter Cup™ Ice Cream
Vanilla Ice Cream

Images that will be used in slides: