Dear Ben and Jerry's Inc,
As a loyal customer, I am very happy with your ice cream products. The many different assortment of flavors have a very positive impact on what I crave for when I shop for your ice cream. I am pleased to say you are continuing to enforce professional customer service and interaction with your employees in any Ben and Jerry's ice cream store. Especially, I am very pleased and with the management and staff of the Ben and Jerry's located in Alapharetta, Georgia. Your assistant manager, Phillip R Noeth, deserves every penny he receives, because he maintains the store pretty well in both his current job in the Alapharetta, GA and also while working in the Times Square location last year. Keep up the good work.
Thank you for your time and consideration,
Lisa Melanie Martinez.
Monday, November 16, 2009
Congratulations Message to Ben and Jerrys
Cookie Dough
As a loyal customer and ice cream fanatic, I believe you should purchase Ben and Jerry's most delicious ice cream flavor: "The Cookie Dough". This product features large chunks of chocolate and the delicious taste of cookie dough as a cold ice cream product. Trust me, once you put this in your mouth, it will feel like you are eating cookie dough before it is baked. What it basically is, is vanilla ice cream with lumps of chocolate chip cookie dough. Of course, I’ll only share my wisdom, not the ice cream itself, so put your tongue away! The taste is more natural and also it feels like homemade.
Monday, November 9, 2009
Ben and Jerry's: Photoshopping Goes Wrong
The visual evolution helped many companies in a good and bad way. Sometimes, the negative effect could be destorying the company's image through photoshopping and altering a company's product or message.
This is an example of that problem:
Chapter 13: Video Presentation
The video presentation is the best type of visual out there for Ben and Jerry's. Laughter is known as the best medicine and it is a good advertisement scheme for the consumer to associate themselves with a product and it's television commercial. With the uses of catchy phrases, appealing music, the right setting/situation and images related to the product, this is a very effective way to sell ice cream. By synthesizing both comedy by making the audience and also adding their product to the skit, this is used to help the audience remember the message of buying the product. The video above shows an example of Ben and Jerry's holding a contest for the best politically correct commercial with the product placement of their ice cream with the two founders and an ice cream product.
Chapter 13 The Visual Evolution
Ben and Jerry's benefited from the visual evolution. As techonology became more reliable and ef
Sunday, November 1, 2009
Report analysis
Ben and Jerry's dedicated themselves in making the world a better place through their mission statements and goals. These missions help the individuals and also the community by providing support.
These missions include:
- Product Mission- is defined as making the best quality product, especially ice cream.
- Economic Mission- to increase profits and share's for shareholders.
- Social Mission-Lastly, special mission means they are obligated into helping the community through the role of business.
- GOAL 1.Use our Company to further the cause of Peace and Justice.
- GOAL 2.Harmonize Our Global Supply Chain and Ensure its Alignment with Our Values
- GOAL 3:Take the Lead Promoting Global Sustainable Dairy Practices
Ben and Jerry's Social and Enviormental Report
For 30 years, Ben & Jerry’s has been dedicated to a sustainable corporate concept of linked prosperity. Our mission consists of three interrelated parts: Product Mission, Economic Mission and Social Mission. Central to the mission of Ben & Jerry’s is the belief that all three parts must thrive equally in a manner that commands deep respect for individuals in and outside the company and supports the communities of which they are a part
